Paste-up for Auto Brand Yellow Cling Peaches, by Ralph Rambo for Hunt Brothers Packing Co., 1918.

In the early years of the canning industry, before the prevalence of logos and trademarks, brand design was often whimsical and idiosyncratic.  As Ralph Rambo wrote, “The small packer in our early days was not difficult to please with his private label’s design.”

Drawing
Gift of William Rambo, History San José Collection