Paradise Valley Brand Apricots, Bisceglia Bros. Canning Company, c. 1925.

Bisceglia Brothers Canning Company associated its “extra standard” apricots with Paradise Valley in Morgan Hill, California, where the company was founded.  Like many canners of the era, Bisceglia labeled its products as “packed where grown”, which was supposed to ensure a higher-quality product by allowing less time between picking and packing.

Label
Gift of Fred Wool, History San José Collection